Saturday, 27 June 2009

Operation Kerplonk

Operation Kerplonk is a new marketing campaign by Fifth Leg wines. Although I'm sure Fosters don't need my help with their marketing, this one is pretty funny. You can watch the Operation Kerplonk video here - I laughed out loud a few times, especially for the lady asking about "crap" dinner party wines.

Anyway, the gist of Operation Kerplonk is that between 5pm and 9pm on 7 July 2009, you can take along a bottle of "inferior" wine to participating bottle shops, and they'll swap it for a bottle of Fifth Leg White. And before you rush out to buy cartons of $2 cleanskins to swap over, there is a limit of one bottle per customer. Good to see Fifth Leg coming up with an original (and funny) ad campaign.

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